Components of a Corporate Stationery Suite
Paperia | October 2014
When conducting business, communication is key.
The Paperia offers design and print services for your corporate needs.
Various stationery items are available to help you and your company establish a clear brand and a professional image. For more information about the essential components that comprise a corporate stationery suite, read on below.
At any business event, many of business cards can be exchanged. Professionals who are in a client-focused position should always carry business cards, even. You just never know who you are going to meet!
The purpose of a business card is very simple: it provides the company name and logo (and sometimes a brief “tagline”) and your name, position title, and contact information. Consider an industry-specific design, high-quality printing method, and thick stock to stand out from others and add credibility to your work.
Professional correspondence is still issued via regular mail on quality letterhead. Your letterhead design should be simple and adhere to your brand.
Consider that you will want a “cover page” letterhead design as well as a “regular page” design for correspondence that is greater than one sheet. For example, the cover page may have the company’s full name and your contact information as the header, and the regular page may have just the company name or logo somewhere discreetly on the page.
Simple folded notecards printed with the company logo or your name and title can be used for more personal, handwritten correspondence. For example, a sincere note of thanks after a client makes a large purchase can make a long-lasting impression and help to secure the client relationship.
While not practical for every business, notecards can also be used to promote an event, follow up with an inactive contact, or even as a means to reach out to a prospect. The smaller shape of a personal notecard will allow it to stand out from the stack of traditionally sized mail items. It’s a great way to get attention and to underscore a personalized approach to business.
A flat, heavyweight card bearing your company imprint is perfect for communicating brief – yet important – bits of information. Because there is minimal text to read, these cards make it easy for the recipient to quickly read the information. Use correspondence cards to announce things like the addition of new associates or partners, the opening of a new office location, or a special promotion.
Envelopes that are printed to match your stationery – with your company logo, name, and return address – convey a tone of professionalism and brand awareness. Every time a prospect or customer sees your logo, it makes an impact on them! Consider having envelopes printed for both your letterhead and notecard stationery.
For more information about corporate stationery, call or stop in to the Paperia. We would be pleased to assist you!